Retail & E-commerce

How do retail and e-commerce businesses use direct mail in 2025?

In 2025, inboxes are overflowing with businesses trying to sell and digital advertising are getting scrolled past in seconds. Direct mail gives retail and e-commerce businesses a way to stand out from their competitors and connect with customers in a way that is touched, kept and remembered.

Here’s how retailers and online brands are using print and direct mail to drive sales:

1 - Promotions – Offers that stand out and are delivered straight to their recipients' doors. No spam folder, no algorithms, just a deal they can't say no to in their hands.

2 - Existing customer mailings – Reward existing customers with exclusive discounts, early access to sales, or personalised product recommendations. Has a customer not ordered in a little while? Send them a personalised offer just for them.

3 - Catalogues & Brochures – Perfect for showcasing seasonal collections, new arrivals, or items they may not know about. Remember, catalogues and brochures are kept and passed around the house, keeping your brand constantly looked at.

4 - Abandoned Cart Mail – Digital reminders get ignored, but a personalised postcards with a discount code can bring customers back to complete their purchase that they might have forgotten about.

5 - Subscription & Membership Renewal Reminders – For brands with loyalty schemes or subscription boxes, direct mail is a tangible way to keep customers engaged and reduce churn.

Why It Works

Mail stays in homes for an average of 4.4 weeks - Can that be said for online ads?
It’s trusted - 82% of people say they trust print ads more than digital ones.
It’s personal - A well-designed, personalised piece of mail gets noticed.

If you want to increase sales, drive engagement, and build stronger customer relationships, direct mail could be the missing piece in your marketing strategy.

Want to see how it could work for your business? Let’s chat.

Start the conversation today...